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Client Powergen

Brief
  • To visit cities in Great Britain where TXU Energy were strong and give a message that Powergen had now taken over the company
  • To source new sales leads
  • To conduct market research
Solution The campaign consisted of three elements;
  • Courtesy Cabs taking commuters to and from their place of work
  • Leafleting city centres
  • Conducting market research surveys
They raised their profile and received several hundred completed questionnaires producing an additional benefit.

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"We were surprised by the flexibility and enthusiasm of London Pedicabs. The campaign worked well on a number of levels and was extremely cost efficient." - Scott Branch, Lexus PR.