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Client The Financial Times

Background The Financial Times approached to us with a problem. Copies of FT pm were distributed outside railway stations to commuters going home, however, if the stations were closed for any reason they could not move the teams and product easily to new locations. This resulted in huge wastage and poor delivery.

Brief For London Pedicabs to find an efficient method of distribution to resolve these issues.

Result London Pedicabs have developed a flexible and efficient distribution service. Distribution teams can be of any size and be moved around quickly by using Ambient Pedicabs to suit the situation on the ground. We undertook the brief and improved average distribution by 400%. As part of our ‘check back’ system, we report overnight on the activity and despatch photographs of the days work. The Financial Times have continued to use us ever since.

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"Having worked with London Pedicabs over several years, we have always found the quality of their service and attention to detail to be of the highest order. London Pedicabs' professional attitude has given us confidence in their ability to meet and exceed our expectations." - Nick Pimm, FT Performance.