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Client Client Cuervo De Mayo ~ Mexican Tequila Issues To target a market that is difficult to reach Most traditional media have little ‘street credibility’, and lots of wastage Getting product to the target market is virtually impossible Brief Target young people who were out for the evening to enjoy themselves To revue a number of locations in the outer London area To find suitable routes and venues To make the promotion work hard Result Flexibility on dayparts so that efficiency was assured The strategy was to: sample outside night clubs and popular bars using wrapped cabs in key locations Provide free rides in high-traffic areas We covered a number of individual venues during the event which also helped build the whole promotion Sales rocketed. < Back   Next >

"We were looking for a solution that would be different, amusing and effective. Young people identify with the Pedicabs and loved using the vehicles. The whole promotion was a huge success. We will be in touch to discuss other business soon." - Craig Zavitz, Osmosis.